Lessons from Danny Meyer: The Art of Hospitality and Customer Service
When it comes to hospitality, few names carry the same weight as Danny Meyer. As the founder of Union Square Hospitality Group and the man behind iconic restaurants like Union Square Cafe, Gramercy Tavern, and Shake Shack, Meyer has built a reputation not only for exceptional food but for legendary customer service. His philosophy has shaped the way the restaurant industry approaches hospitality — and his insights are invaluable to anyone in business, not just restaurateurs.
One of Meyer’s most important distinctions is between service and hospitality.
Service is what you do for someone: taking an order correctly, delivering food on time, refilling a glass without being asked.
Hospitality is how you make someone feel while you're doing it.
According to Meyer, hospitality wins hearts, and hearts drive loyalty. People might try a restaurant for the food, but they return for how it made them feel. That emotional connection is what makes the difference.
1. Put the Customer First — Always
Meyer believes in “enlightened hospitality,” which puts employees first, knowing that happy team members will pass that positivity to guests. Still, the guest experience remains sacred. “The road to success is paved with mistakes well handled,” he says. Owning errors and over-delivering on the recovery builds lifelong customers.
2. Hire 51 Percenters
Meyer looks for team members with 51% emotional intelligence and 49% technical skill. Traits like optimism, warmth, curiosity, empathy, and self-awareness are harder to teach than carrying a tray or pouring wine. A staff that’s emotionally engaged delivers unforgettable experiences.
3. Create a Culture of Hospitality
At Meyer’s restaurants, hospitality is not a department — it’s a culture. Every touchpoint, from the host’s greeting to the busser’s farewell, contributes to the guest’s perception. Employees are empowered to solve problems and surprise guests with thoughtful touches.
4. Be Constantly Present and Observant
Whether you’re a server or a CEO, Meyer emphasizes the importance of reading the room. Paying attention to body language, tone, and unspoken cues allows you to tailor service in real time. Great hospitality is about meeting needs before they’re voiced.
5. Write the Last Chapter
Meyer reminds his teams that the last moment of a guest’s visit is often the most powerful. Just like the final chapter in a book, it can color the entire story. Ending on a note of warmth, gratitude, or delight ensures guests leave with a great memory — and a reason to return.
In a world where businesses are often focused on margins and metrics, Danny Meyer’s approach is refreshingly human. He teaches us that hospitality isn’t about transactions — it’s about relationships. And in any industry, the brands that prioritize genuine human connection are the ones that thrive.
Whether you're running a fine dining establishment, a fast-casual chain, or a startup of any kind, Meyer's philosophy is clear: Hospitality is the most powerful business strategy there is.
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The Art of Hospitality
The Art of Hospitality
The Art of Hospitality
The Art of Hospitality